About Us

 The 78th Group is your dedicated partner in navigating the complexities of modern business. Founded by Joseph Atkins, our firm specializes in transforming challenges into opportunities through innovative, science-backed strategies. We cater to a diverse range of clients, from ambitious startups and family-owned businesses to established corporations seeking a fresh perspective. 

Our Mission

At The 78th Group, our mission is to empower businesses to achieve their full potential. We believe that every business, regardless of size or industry, can benefit from strategic insights and tailored solutions. By leveraging the latest advancements in behavioral science and data analytics, we provide actionable strategies that drive sustainable growth and operational excellence.

Who We Serve

• Startups: For new ventures looking to establish a strong foundation, we offer guidance on everything from market entry strategies to operational setup.
• Small Businesses: We understand the unique challenges faced by small businesses and provide customized solutions to enhance efficiency, profitability, and growth.
• Corporate Clients: For larger organizations, we offer strategic consulting services that address complex business challenges and drive innovation.
• Rural Enterprises: We are passionate about supporting businesses in rural areas, helping them overcome geographical limitations and thrive in their markets.

Our Approach

Our approach is rooted in a deep understanding of human behavior and organizational dynamics. We combine this knowledge with cutting-edge technology and data-driven insights to deliver solutions that are both innovative and practical. Whether it’s optimizing business processes, enhancing team collaboration, or developing effective marketing strategies, we tailor our services to meet the specific needs of each client.

Why Choose Us?

• Expertise: With a strong foundation in behavioral science and extensive industry experience, we bring a unique perspective to business consulting.
• Customization: We recognize that every business is unique. Our solutions are tailored to address your specific challenges and goals.
• Innovation: We stay ahead of industry trends and leverage the latest technologies to provide forward-thinking solutions.
• Commitment: Your success is our priority. We are dedicated to building long-term partnerships and delivering measurable results.

Join us at The 78th Group and let’s work together to unlock new possibilities for your business. Contact us today to learn more about how we can support your journey to success.